The diamond needs to be the right one for you! It does not need to be the most expensive one, or the whitest one, or the cleanest, or the perfect cut. Your ring can have a diamond that is absolutely beautiful with the right color, clarity and cut that matches your budget. Don’t get caught  on the technicalities, it can turn into a nightmare, with too much information. Your choice is really the right person you trust to help you, and that’s our job, we know diamonds! We know the ins and outs of this industry, we know what you have been told everywhere, and we can help you make this choice. 

 

We are not like a regular retail store, we are the Diamond Daughters.  Think of us as in between wholesale & retail. Our background comes from the wholesale industry. This is the reason we are able to give you such competitive prices compared to anywhere else you go. We work specifically with your budget in mind, we don't care if you get the bigger or the smaller diamond. To us, all that really matters is seeing you happy and giving you the exact ring you envisioned.