Meet Ally Allen, Sahar and Ronit Behar of Diamond Daughters

Today we’d like to introduce you to Ally Allen, Sahar and Ronit Behar.

Ally and Sahar and Ronit, please share your story with us. 
We’re two sisters, Sahar and Ally, and our mom, Ronit; together, we started a jewelry business. We have been in the diamond wholesale industry for many years, we learned this business inside out, and know the materials thoroughly, as much as we love the beauty in jewelry we all felt like something was missing. We realized what we enjoy most is being a part of peoples special moments. We love our diamonds, but we love people even more, and love to make them happy. Together, we packed up and left the wholesale world, and started our own brand- The Diamond Daughters. We started working from home, with lots of energy and motivation, which lead us quickly to opening an office in the Jewelers exchange building in Downtown San Diego. This office became our second home, we love meeting our clients here and providing them with a unique experience.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Every new business faces some struggles. One of our struggles was marketing our business and what we offer. Social media has helped us a lot in promoting our services but it is an on-going challenge.

Another struggle we faced is being 3 women with very different personalities. We love working together but the struggle is real! Just kidding, there are many times we disagree on certain things, but at the end of the day, we all share the same goals. Another struggle is that we fight about who gets to wear our new jewelry pieces, like we said, the struggle is real.

Please tell us about Diamond Daughters.
We all agreed on our vision for DD.

First, we want to remind everyone that jewelry is love. Its given love from mothers to daughters, from husbands to wives, from a groom to bride, from one generation to the next, and even for self-love. Thats the most important thing to us, bringing love back to jewelry.

Second, anyone can afford jewelry! Our wholesale background provides us with many connections that allow us to work with any budget. We strive to make our jewelry with high-quality materials and the best prices possible so ANYONE can wear a Diamond Daughters piece.

Third, we love to make dreams come true. We can make any jewelry vision come to life, anything from dreamy fairy wings to a classic diamond solitaire ring. We’re fascinated with recreating old pieces into something new and modern. One of our specialties is repurposing old jewelry with sentimental value and turning into something you love and want to wear. Same old materials with new life!

Last but not least – engagement rings. We love our Diamond Daughters Couples! The experience with us is unlike any other. With every couple we meet we feel connected and excited, doing what we do never get old!
It’s always a party with the Diamond Daughters!

If you had to go back in time and start over, would you have done anything differently?
Honestly, it’s been a crazy experience so far, but we wouldn’t change a thing. Everything that happened along the way was a learning experience and made us who we are, The Diamond Daughters!

 

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